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United Tribes event named to ‘top event’ list
30 September 2010

BISMARCK (UTN) - The United Tribes International Powwow has been designated as one of the Top 100 Events in North America for next year, 2011, by the American Bus Association. The ABA released the list September 7 compiled by an experienced tourism industry selection committee.

      The 2011 United Tribes International Powwow will be September 8-11 at Lone Star Arena. The event is always scheduled on the weekend after Labor Day. It attracts upwards of 1,000 dancers and drum groups and 15,000 spectators to the campus of United Tribes Technical College.

A scene in the dance arbor during the 2010 United Tribes International Powwow.

      Inclusion in the Top 100 list, indicates that the powwow offers excellent entertainment value to both tour groups and individual travelers from around the world, according to ABA.

      "The attractiveness of the powwow as a don't-miss entertainment value is only part of why its selection this year is such a distinction for United Tribes and Bismarck," said Peter J. Pantuso, CTIS, ABA's president and CEO. "The real news here is that the United Tribes Powwow is a potential magnet for tourism dollars, at a time when reenergizing domestic tourism is so important to our spirit and our economy. The honor gives the powwow an important boost in visibility among professional tour planners."

      According to studies completed by researchers at George Washington University and Dunham and Associates, one overnight visit by a motor coach group can leave from $5,000 to more than $13,000 in a local destination's economy. Those dollars are spent on lodging, meals, admissions, fees, shopping, souvenirs, services and local taxes.

      "Motor coach groups spend more and stay longer,” Pantuso said. “That's why the powwow is truly a local economic asset. There is no better way to jump-start tourism than to attract motorcoach groups to a great event and convince them to extend their stay."

      A 2005 economic impact study by United Tribes found that the powwow and related meetings and events that take place over the course of powwow week generated a direct impact of $5.1 million for the Bismarck-Mandan area.

      The ABA's 2011 Top 100 Events Selection Committee selected the powwow from among a record number of more than 650 event nominations submitted by ABA members. Judges considered the event's broad appeal, its accessibility to motor coaches and skill at handling large groups, and a variety of other relevant criteria.

      The powwow has been on the ABA Top 100 Events list before: 1985, 89, 90, 91, 93 and 2005. The entire list is available online at www.buses.org/top100. The powwow website can be found at www.unitedtribespowwow.com.

      The ABA has been designating the Top 100 Events in North America for 29 years as a way for motor coach operators to incorporate new products into their itineraries. It has become one of the most sought-after lists by travel professionals, motor coach operators and the general public.


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